Inbound Marketing for Physical Therapists: A Primer

Inbound Marketing for Physical Therapists

A primer on marketing techniques anyone can use to build a physical therapy practice
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You thought the hard part was over. All of those hours of training and toiling have come to this, the moment when you unlock the doors of your own physical therapy practice and welcome the crowd of new patients waiting outside. It’s a dream come true.

Well, it’s a dream, at least. But the truth is, no matter how skilled you are, no matter how impressive your credentials, your practice won’t survive and thrive without that most dreaded of words:

Marketing.

You got into this because you wanted to work with patients. You’re not a salesperson and never claimed to be. You thought your skills and reputation would be enough.

In an ideal world, you would (perhaps even should) be correct. But, unfortunately, that’s not how it works.

In this introductory guide, we’re going to talk to you about the concept of inbound marketing and how it might work for your business.

Inbound marketing is not a magic bullet. It requires work and patience. It takes time to show results. But if the latest research and case studies are correct, it could just be the fork in the road you need to take in order to put your business on the map.

The best part about an inbound strategy is that it relies on what you know (physical therapy and general health topics) and not on what you don’t (sales and marketing). With inbound marketing you leverage the knowledge you have of your occupation, and of the issues that your patients care about, to build your practice organically.
The first step is to learn what it takes in order to launch an inbound marketing strategy, and what it looks like when it succeeds.

Download our report today!